Politicians, before the elections, exhaustively repeat the speech against abstention, blaming everything but the obvious: people will vote when it matters for something.
Opinion article by João Pires da Cruz, Partner and Co-founder at Closer.

The path can be complex, but there are ways to make data-driven customer segmentation successfully.
Opinion article by Manuel Loureiro, Data Scientist at Closer.

It makes perfect sense to end tuition and the situation where higher education is for the children of the rich. That are two management problems and as such, possible to solve.
Opinion article by João Pires da Cruz, Partner and Co-founder at Closer.

Google getting a bank license is not going to be the worst end of the world we've ever been through.
Opinion article by João Pires da Cruz, Partner and Co-founder at Closer.