Business success in today's world requires a taste for challenging complexity. This is the brave new world where data exists, not just as records, but where it is actively collected and worked on so that we can improve our companies, customers and society as a whole.
Opinion article by Manuel Loureiro, Data Scientist at Closer.

Asking the right questions is the cornerstone in the use of Data Science. After that we will know exactly what data to collect and turn it into actionable structures whose results are really important for sustaining and growing the business.
Opinion article by Fernando Matos, Partner and Co-founder at Closer.

The surprise we always have when we see countries with per capita income that are twice our own, comes from the fact that our collective options are always based on basic instincts.
Opinion article by João Pires da Cruz, Partner and Co-founder at Closer.

We should always ask if the data we have is a reflection of the set of mechanisms we want to study. And, not infrequently, we must reject the data, not because they have low quality, but because we lack the certainty of reflecting the whole set of mechanisms involved in what we intend to study.
Opinion article by João Pires da Cruz, Partner and Co-founder at Closer.

For all citizens over 20 days of age, a chip is created where a unique number is given to each and every one of us, contrary to what Article 35 of the Portuguese Constitution establishes very clearly.
Opinion article by João Pires da Cruz, Partner and Co-founder at Closer.

João Pires da Cruz took part of the TV show "Mercados em Ação", at Jornal Económico. Among other subjects about our expertise, he explained how we can use Data Science to reach knowledge.