These data, properly worked through Artificial Intelligence algorithms, allow us to understand the profile of each user, aggregate user segments and personalize the user experience, presenting content adjusted to the profile of the reader and not making a dump of equal content for everyone.
Opinion article by Pedro Branco, Manager at Closer.

What seems obvious at this stage is that we will not only be lucky enough to have been the last to get the virus, but we will also be unlucky to be the last ones to solve the issue.
Opinion article by João Pires da Cruz, Partner and Co-founder at Closer.

After the devastation, reconstruction will come. It will take more or less time depending on how governments, companies and consumers assume their responsibilities and roles in society.
Opinion article by Pedro Branco, Manager at Closer.

In a partnership involving FCUL, NOS, DSPA - Data Science Portuguese Association, as well as Spanish and Brazilian entities, Closer produced a contagion risk map of Covid 19, which aims to estimate the geographic spread of the virus.

No, we are not paying Novo Banco, we are paying BES, for the beautiful service we did when we admitted everything to someone. 
Opinion article by João Pires da Cruz, Partner and Co-founder at Closer.

Transforming Lisbon into a kind of amusement park is only shocking if we don't think about it. In fact, what we are doing is something that really has to be done. Companies have to leave the city centeres. 
Opinion article by João Pires da Cruz, Partner and Co-founder at Closer.