The path can be complex, but there are ways to make data-driven customer segmentation successfully.
Opinion article by Manuel Loureiro, Data Scientist at Closer.

It makes perfect sense to end tuition and the situation where higher education is for the children of the rich. That are two management problems and as such, possible to solve.
Opinion article by João Pires da Cruz, Partner and Co-founder at Closer.

Google getting a bank license is not going to be the worst end of the world we've ever been through.
Opinion article by João Pires da Cruz, Partner and Co-founder at Closer.

I am less concerned with the fact that the Chinese are the "masters of it all" than when the "masters of it all" were others. What worries me is the fact that we made zero so that we did not have "masters of it all".
Opinion article by João Pires da Cruz, Partner and Co-founder at Closer.

We pay attention to the rights of all but not to the rights of those who are most precious, our children. We spend money on everything except what is impossible to replace, the time our children learn.
Opinion article by João Pires da Cruz, Partner and Co-founder at Closer.

"As we have in the past adopted a whole set of strategies to attract and develop a relationship with customers, today we have to do the same with employees", said Woitek Szymaniewcz, Partner at Closer.